Designing product experiences that make complex work clearer, faster, and more human.
Certifications
In the age of AI, great UX is not just about generating interfaces. It is about understanding human behavior, usability, service systems, and business impact. My HFI credentials bring that structured foundation into every product decision.
Service Design Thinking
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Certified Usability Analyst
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AI for Human Center Design
View certification ↗Selected Cases
Not every UX problem needs the same approach. Use the selected cases below to identify which case study is most relevant to your current challenge, hiring need, or product goal.
Research-Driven Service Design for Unifying a Fragmented B2B Retail Ecosystem
Best suited if you need a UX candidate who can understand unclear business problems, analyze journeys, connect stakeholder inputs, and turn complex ecosystems into clear product direction.
2,00,799 Products. Three Portals. One Product Discovery Experience.
Best suited if you need a product designer who can simplify task-heavy experiences through usability testing, guiding users step by step to find information, complete actions, and decide confidently.
Work from the Pre-AI Era
Case studies and experiments from the pre-AI era, when every pixel was intentional and every research sprint was done without a shortcut.
These projects shaped the design judgment I now use to guide, validate, and improve AI-assisted product design.